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ROGER ESPERON 02

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Run Report: Minneapolis

I was on the road for work earlier this week at a conference in Minnneapolis. It can be a major challenge to find the time to workout while traveling, especially while exhibiting at a conference, but my favorite way to work up a sweat on the road is to go for a run. I love to explore a ne…

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ROGER ESPERON 01

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What's Holding You Back in Fitness Sales?

Selling health club memberships is easy! Sales are easy -  you’ve set up business as a premier fitness facility, the marketing system generates leads, members give referrals and you’re selling memberships.  There’s nothing better than making sales.   And yet the lowest feeling comes when …

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Change your life...

“Change the metaphors in your life  and your life will change.” – Oz Swallows (1978) This is one of those simple statements that goes so deep.  For me, it is one of those thoughts that you go back and re-examine as you start to get fitter and fitter.  When it comes to fitness, metaphors a…

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"It's what you learn after you know it all that counts"

I’ve been on this journey for a very long time. When I first started out, I felt so overwhelmed. I thought that I would never understand everything there was to know, that there was just too much information to seek, gather, process, and commit to memory. But I assumed that, one day, I wo…

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